About Digital Opera

Creating and growing a digital business is a full-time gig that takes a gaggle of specially skilled folks, time, and talent. We know because we’ve been doing them since the mid-1990s.

It’s so much more than a website. It’s a complete online effort that makes a difference in your business and your life by taking advantage of automation, data analysis, automated marketing, artificial intelligence & other tools that were not available just a few years ago.

The problem for most small business owners, solopreneurs, and entrepreneurs is that they don’t have enough time in a day, the specialized skills, nor a big enough staff to be a fully functioning digital business on top of their everyday work. Nor can they stay current on the rapidly increasing expectations of online customers.

That’s where Digital Opera comes in. We’ve got the tools, processes, products, and, most importantly, the talent to help you to make your business the best possible digital version of itself it can be. And that will make your life more like the one you imagined you’d have when you first started your business.

About Our Digital Opera Cast Members

We only work with the very best. Our vetting process can be over two years long, and the people we choose are in high demand. So much so that recruiters from big tech are continually trying sneaky new tricks to try and steal them away. 

Generally, our people fit into one of these three categories: 

Digital Opera Ninja Specialists

Specialists

The more complicated digital business becomes, the greater the depth of skill required for each service.

Some people love to dig deep and stay focused on what they love, be it programming, email marketing, or design. 

These are our specialists, and they are insanely good at what they do. 

Digital Opera Generalists

Generalists

Specialists, by nature, are people who are curious and want to improve themselves continually.

Sometimes they pick up many specialty skills, and sometimes they become more passionate about many different specialties and not so laser-focused on one.

The result is a person who sees the big picture and can get any portion of it started and see your project all the way through.

Digital Opera Unicorn

Full Stack

Also referred to as “Unicorns,” these people are essentially specialists in the vast majority, sometimes all of the skills needed for a successful digital effort. 

These people are unbeatable at the four dimension chess game that is digital dev and marketing,  as they are always ten steps ahead. 

With Digital Opera, you’ll get at least one working towards your success.

Work Anywhere

We are firm believers in living where you want to instead of where you have to. To that end, we got rid of our lovely downtown Denver, Colorado office space in 2017. Instead, our teams now work from home in Rhode Island, Minnesota, Oregon, California, Arizona, Florida, and many places in between. 

We are all based in the United States.

Eating Our Own Dog Food

We operate a Software as a Service business called Raceday. In addition, many of our cast members have a digital business of their own. One of the reasons we decided not to have an office anymore was to operate Digital Opera as a purely digital business. What we learn, we pass on to our clients, including our stack of tools we use to manage Digital Opera.

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We've been Digital since day one. Building websites & Custom apps before anyone knew they needed one.

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Although the name changed a few times (Randomworx, Fuse Cafe, Podomani), we've been doing this since 1994.

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Office spaces. Been there, did that. That's the old way. Distributed teams is the new (and better!) way.

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Our people work from ten different states in all the U.S. Time zones.

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Carefully curated products and services to help you transform and grow your business online.

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Salespeople. Nope. Zero, nada, none. You'll only talk directly to people who can help.
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We helped just 50 small businesses earn that much so far in 2021

Founder

Digital business development is my happy place.

My first project was developing a database for Yanni so he could market to his fan base.  My first company, Randomworx, developed software for the University of Minnesota, connected DVDs to internet databases for Simitar Entertainment (all the Godzilla movies!), and hosted websites for hundreds of companies. 

From 200-2004, I served as the Chief Operating Officer of a combined hosting, connectivity, development, and marketing company, with clients like 3M, American Express & Target. 

In 2000, I started a popular hobby website and forum (40 million page views per day!) and sold it in 2013 to Vertical Scope. 

In 2004 I updated my original Randomworx manifesto and created a very different digital marketing and development company called Podomani, now Digital Opera.

I started as a software designer and developer in Javascript, C/C++ & PHP before developing my love of creating and building a business. 

I wrote a best-selling book in 2013, I like going to the top of 14,000-foot mountains, and I like writing on my personal blog.  And I love working from just about anywhere.

Larry Preston