1994–2000
Software development, hosting and web development.
About Digital Opera
USA-based renegades (and maybe a couple of outlaws) on a mission to spark demand with creativity & bleeding-edge tech — wrapped in radically simple monthly plans.
What we believe
The B-sides.
01
We can be heroes…
…but we’d rather help you become one. We don’t need applause or awards. We stay curious, question everything, and get our greatest joy from great results.
02
Don’t stop believing
Continual improvement comes from continual optimization of every part of your website and marketing — from our infrastructure to your interface.
03
You gotta fast car
We build with open source or with custom software you own, and we make it as portable as possible. Everything we build is yours, and yours alone, to do with as you like.
04
Wanted: dead or alive
We’ve got some of the best engineers and creative types available — the kind recruiters never stop chasing for top tech firms and massive agencies. We’ve all done that. We like working with our select clients much better.
05
Do you compute?
We do not harvest or sell your data. That is yours. Period.
06
Born in the U.S.A.
All of our people and infrastructure are located in the United States, with the exception of some overseas backup, DNS and caching servers.
07
Man in the mirror
We take results seriously. Even when it’s tough on us, we give you honest reports so you can see what’s working and what can be improved.
08
Mr. Roboto
Wherever we can, we automate repeated or just plain boring tasks to save your valuable time. That keeps you working on what fires you up.
By the numbers
Just the facts.
0
Sales people
Don’t need them. We’ve grown through automation, online sales and word of mouth.
32
Years of success
We built software starting in 1994 and began developing with WordPress in 2005.
0
Square feet of office
We’ve eliminated office space and everything that comes with it: politics and bureaucracy that hinder great work.
12
States
People from Maine to California, Washington to Florida, Minnesota to Arizona, and several places in between.
4×
Daily backups
Multiple data centers, redundant backbone access, redundant power and enterprise-class hardware.
100%
Privately owned
And we intend to stay that way. We see no advantage in a board of directors and shareholders getting in the way.
History
Thirty-two years, five names.
2000–2004
Merged into another company for four years in hell.
2005–2007
We built our own sites and apps, and served a select few clients.
2008–2012
Realized that yes, we are a digital agency — with software creation capabilities.
2012–now
Because absolutely no one ever pronounced Podomani (Poe Dough MAH knee) correctly.
Infrastructure
Enterprise grade, not shared shelf.
Data centers with multiple power sources, backbone internet access, backup generators and a 24/7/365 fully staffed NOC. Current hardware throughout — enterprise-class CPUs, SSDs and hardware RAID. The partners we choose to house, maintain, secure and back up your sites are people we’ve worked with for decades.
DigitalOcean
Nitrohost
Heroku
Amazon Web Services
The CEO
Champion of Endless Optimization.
Larry Preston, founder
Larry is a business and software developer who founded Randomworx back in 1994 — which is now Digital Opera.
These days he works with the team to develop other people’s businesses online, usually as project manager, or on making the experience of working with Digital Opera the best it can be.
He’s also founder and partner at Raceday and author of the best-selling Star Fire Kids — Midnight Blue Express. Off the clock he practices being a happy stoic, an aspiring minimalist, and a recovered big-hair ’80s rock star with a serious guitar addiction.
LarryPreston.ioEating our own dog food
We run our own businesses too.
We use them to test new concepts and tech, then bring the best of it to you.
Curtain up
Let’s talk about your website.
Fifteen minutes, no pitch. You’ll leave knowing what it would take.